As presenting partner of the iconic Hahnenkamm race in Kitzbühel, Austria, and official partner of the new cross-border Matterhorn Cervino Speed Opening race between Zermatt, Switzerland, and Cervinia, Italy, it was a logical step forward for us to offer a ski collection under the Boss brand. The sport of skiing stands for innovation, precision, passion, emotion and success, so it fits perfectly with our new brand direction. This includes offering a greater variety of products and styles in the sports market segment. “We are continuously expanding our range of casual and athleisure wear. “First and foremost, Boss is a 24/7 lifestyle brand,” said Hugo Boss chief executive officer Daniel Grieder. The capsule was an important venture for Boss as it furthers the brand’s presence in the sports world. Seeing how the marketing side of a giant like Boss comes into play and seeing that powerful effect of a collaboration coming to life, I think that’s what I was very excited about and am excited about seeing with our collaboration.” I thought it was executed beautifully, so I was very enamored with that whole collection.
“I loved what they did with Russell Athletics,” she said. Gottschalk said she was partially inspired by Boss’ previous collaborations with Russell Athletic, namely the bright colors and monograms, for this collaboration.
The result is a collection offering the best fit, quality and innovation for a bold attitude on and off the slopes.” We combined our Boss new brand codes and color palette with the expertise in performance sportswear of Perfect Moment. “We wanted to combine the eye-catching design of Perfect Moment collections for skiing and apres-ski with the aesthetic of Boss athleisure and casual wear. “When we started working on this collaboration we looked for inspiration in the Boss and Perfect Moment codes, respectively,” said Marco Falcioni, senior vice president of creative direction at Hugo Boss. Pieces are designed in a color palette that sticks true to both brands’ aesthetics, incorporating Boss’ traditional black, white and camel and combining it with Perfect Moment’s popular bright orange hue. The capsule blends together both brands’ logos, with “Boss” featured with the Perfect Moment star motif on many of the styles. Sleek salopettes and shape-savvy ski trousers are all expertly crafted to make movement feel like magic, from steep slopes to long lunches. The collection offers styles such as duvet jackets, ski jackets, ski pants, ski suits, knitwear and other accessories. Ski Pants Whether you have a penchant for a skinny fit or a flare, our collection of designer women’s ski pants are on call to keep you warm and dry on and off-piste.
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